If you’ve been scrolling through TikTok or Instagram lately, there’s a good chance you’ve seen the sleek, minimalist packaging of Beauty of Joseon. Honestly, the first time I tried their viral Relief Sun sunscreen, my mind was completely blown! No white cast, no greasy feeling—just pure hydration. 😊 But this brand is so much more than just a viral sensation; it’s a beautiful bridge between traditional Korean herbal medicine and modern skincare science.
The Secret of the Joseon Dynasty 🎎
In the Joseon Dynasty, women from noble families focused on skin care rather than covering up with heavy makeup. Their goal? Clear, clean, and radiant skin from within. They achieved this using Hanbang ingredients, which are traditional Korean medicinal herbs.
Hanbang (한방) refers to traditional Korean medicine. In skincare, it means using time-tested herbal ingredients like ginseng, green plum, and rice to soothe and nourish the skin deeply.
| Hanbang Ingredient | Key Benefit | Best For |
|---|---|---|
| Ginseng | Anti-aging, improves elasticity | Fine lines, dullness |
| Rice / Rice Bran | Brightening, deep hydration | Uneven tone, dry skin |
| Green Plum | Gentle exfoliation, pore care | Textured skin, enlarged pores |
| Propolis | Anti-inflammatory, healing | Acne-prone, irritated skin |
Cult Favorites: The Must-Haves ⭐
If you’re new to the brand, it can be overwhelming to know where to start. Let me break down the absolute superstars that put Beauty of Joseon on the global map.
1. Relief Sun : Rice + Probiotics (SPF50+ PA++++)
This is the holy grail. It feels like a lightweight moisturizer rather than a sunscreen. Infused with 30% rice extract and grain probiotics, it soothes the skin while protecting it. It’s truly a game-changer for people who hate wearing SPF!
2. Dynasty Cream
The very first product created by the brand! Packed with rice bran water, ginseng, squalane, and niacinamide, this cream provides a luxurious, long-lasting moisture barrier. It leaves your skin with a dewy, plump finish.
Because of its immense popularity, counterfeit versions of the Relief Sun are circulating online. Always purchase from authorized retailers or their official website to ensure you’re getting genuine sun protection!
Which Serum is Right for You? 🧮
Beauty of Joseon offers four iconic serums, each targeting specific skin concerns. Not sure which one to pick? Try out the simple matcher below!
🔢 Serum Matcher
Building Your Hanbang Routine 🌿
To get the most out of these products, consistency is key! Here is a simple, effective routine you can follow day and night:
- Cleanse: Start with the Ginseng Cleansing Oil to melt away makeup and SPF, followed by the Green Plum Refreshing Cleanser.
- Prep: Apply the Ginseng Essence Water. This step hydrates deeply and preps your skin to absorb the next layers.
- Treat: Apply 2-3 drops of your chosen BOJ Serum (like the Glow or Revive Serum) and pat gently.
- Moisturize: Seal it all in with the Dynasty Cream for that royal glow.
- Protect (AM only): Never forget your Relief Sun! Apply a generous amount as the final step of your morning routine.
Beauty of Joseon: Key Takeaways
Frequently Asked Questions ❓
Beauty of Joseon isn’t just a trend; it’s a testament to the fact that sometimes, looking back at our ancestors’ wisdom is the best way to move forward in our skincare journey. Have you tried any of their products yet? What was your favorite? Let me know your thoughts in the comments below! 😊
